Robert J. Massa, Ed.D

Robert J. Massa

Robert J. Massa

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Robert J. Massa, Ed.D

Senior Vice President- Enrollment and Institutional Planning
Drew University: A Brief Bio

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Robert J. Massa serves as Senior Vice President for Enrollment and Institutional Planning at Drew University in Madison, NJ. He is responsible for admissions, financial aid, athletics, career planning, the Registrar and Institutional Research. Prior to assuming his current position in February, 2015, Massa served as Vice President for Communications at Lafayette College, his son’s alma mater.

From July, 1999 through June, 2009, Massa served as Vice President for Enrollment and College Relations at Dickinson College in Carlisle, Pa. For 10 years prior to joining Dickinson, he was the Dean of Enrollment at Johns Hopkins University. Beginning in 1974 he held various positions in admissions, financial aid and student affairs at Colgate University and Union College.

Massa received his bachelor’s degree from the University of Rochester and a doctorate in higher education from Columbia University.

He has published widely in books and journals in the field of college admissions and enrollment management and is active as an instructor and journal editor in national organizations for admissions and financial aid professionals. On August 28, 2000, his New York Times op-ed piece, “Who Needs the SAT,” resulted in Dickinson’s appearance on CNN several days later with the filming of convocation events, and interviewing students and faculty on the college’s optional testing policy. He has also written and spoken extensively on the use of academic scholarships in student recruitment and on the abuse of national rankings of colleges and universities. When he left the field of college admissions in June, 2009 to head up Communications at Lafayette, the Chronicle of Higher Education did a major article on his contributions to the profession after 35 years. Each year, he is the keynote speaker at over 30 high schools nationally with his program, “Selective College Admissions – YOU do the Selecting,” which helps students keep the college admission process in perspective and shows them how to determine what makes a good college for them.